Disruption has become a buzzword in the business world and its significance cannot be understated. Today, we have the opportunity to gain insights from Dr. Ofer Zellermayer, Ph.D., about the concept of disruption, its implications for entrepreneurs and established companies alike, and the strategies that can propel businesses forward in this ever-evolving landscape.

Dr. Zellermayer is a distinguished professor of Marketing and Decision Sciences at Carnegie Mellon University and a true entrepreneur. His expertise lies at the intersection of academia and real-world applications, where he combines his research interests in marketing, psychology, and behavioral decision-making. 

His work sheds light on the intricacies of human behavior and its impact on marketing strategies and consumer choices. In this conversation, we delve into what it takes to be an innovator and the pressing challenges that startups face in today’s dynamic business landscape.

In this Episode

[02:29] Dr. Zellermayer talks about his background and what he currently does in the fields of decision-making and marketing.

[03:27] The meaning of “disruption” and how to define when a business is disruptive.

[04:54] How important is it for a business to disrupt itself and how frequently?

[06:24] Dr. Zellermayer gives us an example of a recent disruptive innovation that’s impressed him and why.

[08:10] How solopreneurs can start looking at disruption and the first steps they can take to disrupt what they’re doing.

[09:49] Dr. Zellermayer shares one experiment that side hustlers could try today to become more disruptive.

About Dr. Ofer Zellermayer, Ph.D.

Dr. Ofer Zellermayer is the Founder of ACADEMSKI, a novel concept that is based on an ODT-style program that includes winter sports and scholastic content and that bears academic credits. With a wealth of experience and a passion for interdisciplinary collaboration, Dr. Zellermayer has made significant contributions to academia, industry, and the advancement of market research.

Throughout his career, Dr. Zellermayer has demonstrated his visionary leadership and entrepreneurial spirit. He initiated and established the Amex-Interdisciplinary Center Club, fostering a platform for cross-disciplinary collaboration and knowledge exchange. Additionally, Dr. Zellermayer played a pivotal role in the establishment and support of the Zoom Institute for Market Research. 

Education has been a cornerstone of Dr. Zellermayer’s journey. He holds a Ph.D. in Marketing and Decision Making Process from Carnegie Mellon University, Pittsburgh, where he conducted groundbreaking research.

Beyond his academic pursuits, Dr. Zellermayer has held esteemed positions in various organizations. As the Director and Head of Financial Reports and Audits at Delek Automotive Systems, a prominent importer of Ford, Mazda, and BMW vehicles, he has overseen critical financial operations with precision and expertise. Moreover, his role as Head of Marketing Strategy at the Israeli Democracy Institute and Academic Chair of Automotive and Experience Marketing conferences demonstrates his commitment to driving innovation and excellence in marketing practices.

Dr. Zellermayer’s expertise is widely recognized, and he has been invited to serve as a judge for prestigious competitions such as the Effie Awards, Best Product of the Year Competition, and the Super-Brands Competition. His deep understanding of marketing and advertising has made him a valuable asset in evaluating and recognizing outstanding campaigns and products.

As a trailblazer in marketing research and a thought leader in his field, Dr. Ofer Zellermayer continues to inspire and drive innovation through his research, industry collaborations, and academic contributions. His relentless pursuit of knowledge and his commitment to advancing the field of marketing have made him a respected figure among peers and students alike.

Connect with Dr. Ofer Zellermayer Ph.D. 

Ono Academic College

LinkedIn

Dissertation: The Pain of Paying

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