At GrowGetters, our mission is to empower entrepreneurs and help them thrive in their respective industries. We understand that growing your brand requires both online and offline strategies, and that’s why we’ve been intentional in selecting events and communities that resonate with our diverse audience. Whether it’s engaging with corporates, accelerators, or solo entrepreneurs, we’ve sought out opportunities to connect with and attract like-minded individuals from around the world.

In this episode, we will sit down for a chat to discuss the significance of building your professional brand. We’ll share valuable insights on choosing the right events to attend, leveraging your voice and strengths effectively, and why, especially in a post-pandemic world, being physically present at events is more important than ever.

As we wrap up this incredible series of interviews from the Skinnovation Series Startup Conference in Innsbruck, Austria, we wanted to take a moment to reflect on the importance of raising your profile as a founder.

So join us to discover valuable insights, inspiring stories, and actionable tips that will fuel your entrepreneurial journey. We hope you enjoy our engaging discussion and find inspiration to take your brand to new heights.

Why the Skinnovation Series Startup Conference?

The Skinnovation event stood out as a perfect fit for GrowGetters. It provided us with a platform to engage with specific communities and expand our network, all while enjoying the picturesque surroundings of Innsbrook. We firmly believe that being present in the right spaces and actively participating in relevant events is key to establishing thought leadership and elevating your brand.

How to Leverage Events to Expand Your Reach and Boost Your Brand

We wanted to share our insights and process for selecting, screening, and finding opportunities to broaden your audience reach and position your brand, business, founder, or personal brand. We will discuss several valuable tips that can help you make the most out of events, whether it’s participating in a podcast, speaking at a panel, or simply attending and networking.

Tip 1: Aligned Values

One of the most crucial factors to consider when choosing an event is ensuring that your core brand values align with the event’s theme and purpose. Whether you’re targeting a specific audience or looking to connect with like-minded individuals, it’s important to find events that resonate with your values. This alignment will help you establish an authentic connection with the audience and build stronger relationships.

Tip 2: Aligned Audiences

While an event may have significant value, it’s equally important to assess whether the attendees align with your target audience. Look at who is attending the event and determine if they include potential customers, partners, or individuals who can contribute to your network. Social media platforms like LinkedIn, Facebook, and Instagram can provide insights into event attendees through event pages, hashtags, and followers. Aim to connect with individuals who align with your goals and aspirations.

Tip 3: Evaluate Benefits, Even for Unpaid Events

There’s a common belief that one should only participate in events if they are compensated. However, we disagree with this notion under one condition: if the event will significantly broaden your audience reach. Assess the benefits of attending, such as professional filming or photography, which can be used to enhance your online presence. Additionally, consider the event’s reach on social media and its potential to expand your community and audience.

Tip 4: Proximity and Maximising Opportunities

Consider the proximity of the event and how it fits into your schedule. Attending an event that requires excessive time or travel might hinder your ability to work on your business and serve your customers effectively. Find events that are easily accessible and explore the opportunities they provide beyond the event itself. Utilise the event’s location to connect with potential customers or make valuable connections within the industry.

Tip 5: Bring Your Strengths to the Table

Identify your strengths and find ways to leverage them at events. If you excel at public speaking, look for opportunities to share your expertise on stage. Alternatively, if you are skilled at running workshops, seek out events where you can host interactive sessions. Bringing your strengths to the table not only enhances your participation but also elevates your thought leadership game and establishes you as an authority in your industry.

Experiment: Pitch Yourself for an Event

As an actionable experiment, look at the upcoming three months and identify one event that aligns with your goals. Craft a compelling bio and pitch yourself as a speaker or workshop host. This experiment will allow you to test the effectiveness of your pitch and determine if it resonates with event organisers. Don’t be afraid to get started and try different approaches until you find what works best for you.

Attending events can be a powerful strategy for expanding your audience reach and boosting your brand’s visibility. By considering aligned values, audiences, benefits, and proximity, and leveraging your strengths, you can make the most out of every event opportunity. Remember to experiment, adapt, and continuously refine your approach to maximise the impact of your event participation. So, let’s grow and take advantage of the potential events held for your brand’s success.

Join the Skinnovation Community

Skinnovation is about Skiing, Innovation & Entrepreneurship. As the name already tells, Skinnovation combines skiing and innovation. During Skinnovation startups, investors, innovative corporates and entrepreneurship enthusiasts meet up to ski together, attend talks in ski huts, and pitch in the ski lift. 

Skinnovation provides an extraordinary setting to work on exceptional ideas. They believe that great ideas are not born in closed rooms, but when being outside and on the move. Therefore, skiing (snowboarding actually works as well) is the perfect sport because it combines speed, freedom, and accidental meetups in the lift. That’s how future ideas are created.

Visit their website at Skinnovation.at to join the Skinnovation revolution today!