This week, we are bringing you a Masterclass from Nikole Hyndman, the brilliant head of project management at Vera Content. If you’re not familiar with them, Vera Content is a leading multilingual content agency in Europe that specializes in helping brands and publishers deliver impactful messages to audiences around the world.

Equipped with a BA in Political Studies and Spanish, as well as a Master’s in Human Rights and Governance, Nikole delved into the art of crafting content that truly resonates with today’s dynamic and diverse audiences. In her Masterclass, “Content with Character: Creating Successful Content for Today’s Audiences,” she explored the secrets to capturing attention, fostering connection, and leaving a lasting impact.

With years of experience in the field, Nikole has witnessed the ever-evolving landscape of content marketing firsthand. She has honed her skills to navigate this terrain and has emerged as a true expert in her field. Her insights are invaluable for businesses and marketers who want to create content that not only stands out but also genuinely engages their audience.

We are confident that Nikole’s Masterclass will leave you inspired and equipped with the tools to drive meaningful results through content. Whether you’re an aspiring content creator, a seasoned marketer, or simply someone fascinated by the ever-evolving world of digital content, this episode is a must-listen.

Let’s dive in and unlock the secrets to content with character!

In this Episode

[03:45] Nikole talks about where she is coming from, Vera Content, and about her content creation context.

[05:40] What makes successful content?

[10:43] How can we then make sure that we’re communicating effectively with today’s audiences?

[16:16] “Where we’re putting our content and where we’re choosing to express our message can make or break the success of our message.” – Nikole

[22:19] Three points that stand out as questions to ask ourselves for tomorrow’s content.

[29:42] Nikole gives us an opinion about establishing all-inclusive content for GrowGetters.

[33:23] Should GrowGetters err on the side of caution by using the American version of their website? Will it be offensive to Australian or British followers? How can we make our content global?

[38:14] Does Nikole think it’s more about choosing what language to use and being consistent?

[42:25] Is there any way to automate or a tool to put different types of alt text for each type of audience?

[45:32] Where do we put our energies and efforts in our content creation? The more popular short-form content or the long-form content?

[45:32] Where do we put our energies and efforts in our content creation? The more popular short-form content or the long-form content?

About Nikole Hyndman 

Nikole Hyndman is a Projects Coordinator at Vera Content, a Madrid-based multilingual content creation agency. Nikole has a BA in Political Studies and Spanish and a Master’s in Human Rights and Governance. She’s originally from Beville Canada, but has been living in Spain since 2014.

Connect with Nikole Hyndman 

On Vera Content

On Instagram

On Facebook

On LinkedIn

On Twitter

On Podcast

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