What do you do when you believe your content isn’t working for you?

It’s frequently due to a failure to take a step back and develop a strategy. That means investing the time upfront to develop a clear and focused direction for your content marketing efforts based on sound research and audience insights.

In today’s episode, we’ll go over the fundamental elements of your content marketing strategy, so you can start creating and planning content that will actually produce results.

Ask Yourself These Questions

As the owner of your brand, you definitely want your brand to be successful. What content strategies do you use to market your brand?

If you have tried different content strategies but they’re just not working, then maybe you haven’t asked yourself these questions yet. These five questions are pivotal and yet initial questions that you must answer in order to form the foundation of your content marketing strategy:

1. What is your business or brand goal that you want to achieve in your business or career?
   
   

• Starting with your business or brand goals is critical for your content marketing strategy because everything you create must be in line with these goals.
  

• Your ultimate goal should be measurable, ambitious, and attainable. Most importantly, it should be straightforward and set the tone for your content marketing strategy.
  
  

2. Who do you want to talk to? Who would you describe as your ideal follower, subscriber, or communications partner?
   
   

• Answering these questions provides you with a clear picture of your intended audience for your content, which is critical in understanding how you can provide value to them through your content. Because the ultimate goal is for them to become emotionally attached to your content.
  
  

3. What channels are you going to play on? Where does your target audience hang out?
   
   

• Our recommendation is that your content marketing suite should consist of no more than three channels, especially if you are a DIYer doing all of your content on your own because it is far better to do a great job on one channel than a mediocre job on five channels.
  

• Understanding the platform of your target audience is fundamental. The platform must also bring you joy. On what platform do you enjoy creating content the most?
  

• Your audience will sense the joy and passion in the words, images, and videos that you post. So it’s critical to ensure that your hero content channels, the ones you want to devote the majority of your time and energy to, are the ones you really really enjoy.
  
  

4. What gap can you fill? What is your niche area or territory that you want your business or brand to own?
   
   

• Begin by conducting thorough research of your competitor’s landscape. Check them out, do a little online stalking, and see what your competitors are talking about.
  

• Is there a specific and much-needed gap in the industry that your brand can fill? This is your opportunity to nail your niche and begin developing your content pillars and content marketing strategy based on that niche, you will own that territory and eventually become synonymous with that niche.

The start of your content marketing strategy

Creating content is not just updating your Facebook post or sharing tweets on Twitter. You have to create content that will serve your brand to attract audiences.

These four questions hopefully helped you come up with a content strategy that will work for you so you don’t have to worry about creating content anymore. In future episodes, we will go into greater detail about developing your content marketing strategy. We’ll talk about things like defining your content pillars, building an ever-running content machine, and creating empathy-based content.

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