Why brand trust is paramount
In today’s competitive business landscape, branding has become more crucial than ever before. Customers are bombarded daily with countless marketing messages, and are becoming increasingly sceptical of brands that make big promises but fail to deliver.
That’s why building trust with your audience should be a top priority for any business. A strong brand reputation can make all the difference when it comes to attracting and retaining customers. When people trust your brand, they’re more likely to become loyal customers and even recommend your products or services to others.
Defining a clear brand strategy helps to communicate a brand’s values, personality, and purpose, which in turn can help to create a connection with consumers and start to build trust. But there are more powerful ways to engage with customers.
How in-person activations can drive brand love and loyalty
One of the most powerful ways to build brand trust is through in-person activations and events. When people have the opportunity to experience your brand in person, they’re more likely to develop an emotional connection to it. They can see, touch perhaps even smell your products, interact with your team, and learn more about your brand values and mission.
All of these factors can help build trust and strengthen your brand reputation, translating into increased loyalty and repeat business. Research has shown 70% of users become regular customers after an experiential marketing event (EMI & Mosaic, 2016).
So how do you create connections that your customers will remember?
How unique experiences grow your brand exposure
Unique experiences can be a powerful tool for growing your brand exposure. By creating engaging and memorable experiences for your customers, you can generate buzz, attract attention, and increase your brand visibility. Whether it’s a pop-up event, a unique product launch, or an immersive brand experience, imaginative experiences can help to set your brand apart and create a lasting impression on your customers.
But, the most powerful experiences shouldn’t just be not unique – they should be on brand. They should live and breathe the brand values, its heart, and its drive for being and show the people that’s what it stands for. There is no better way to prove your brand’s purpose and leave a lasting impression than in person.
The author of this post is Jacinta Simms, Founder of ENDURE COLLECTIVE, Brand Strategist, Experience Maker, and GrowGetters Club alumna.