If you’re someone who works their life away in safe jobs to pay the bills, working day and night, feeling unhappy despite working hard your whole life… You might ask yourself: how can I get out of this trap? Are you in fear of taking the next step in choosing the life you want to live because of what you believe people will think?

In today’s episode, we’re talking about the first step for someone wanting to go down a new path or forge their way through. We’ll go into the expectations that society has and the definitions the society has of what is considered successful.

In this episode

[03:22] Sophia is inspired by the book  “The right questions” that her coach recommended to her.

[04:18] Sophia has been an entrepreneur her whole life. At the age of 19, she started her first company in New York.

[07:17] How she wanted to pursue the things that she loves while preserving her business career.

[10:52] The years of journey in confronting her fears and addressing them have helped her a lot as she took the path that she has chosen. 

[13:18] How Sofia convinced a profit-driven venture capital person to invest in her not-for-profit business.

[16:46] Biggest mistakes that new entrepreneurs commit when launching a new business.

[19:24] The difference between taking over a long period of time and constant ideating when growing your business.

[23:11] Sophia shares her recommendation to online entrepreneurs on hiring and outsourcing.

[25:41] Sophia’s article Why every startup should brand like Billie Eilish.

[27:04] Bravery and courage to do your own thing is the secret to a brand that is worthy of attention.

[30:00] Sophia talks about creating strategies that inject your product into people’s memories.

[32:22] How to create a healthy life-work balance?

[34:29] Key resources and mindsets that Sophia recommends for female founders

[37:14] The best advice that Sophia receives helped her career journey.

About Sophia Sunwoo

Sophia Sunwoo is a Korean-American who spent her childhood in the Bronx, has lived in New York for the majority of her life, and spent a few years soul-searching in Colorado. She is a Forbes 30 Under 30 honoree, Fred Alger Finance Award winner, and named one of the world’s 100 most inspiring women by Salt Magazine and Diageo. Sophia holds a BBA in Business and Design Strategy from Parsons School of Design and the New School, and a Masters in International Economic Policy at Columbia University.

Connect with Sophia

On her Website

On Instagram

On LinkedIn

On Medium

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