Being present and consistent is a great way to expand your network and audience, but it doesn’t mean you should be present on EVERY single channel. The way to be consistent is to make sure you’re on the right platform that works for you, applying a clear content strategy.

In today’s episode, Eleanor Mayrhofer will uncover some of the biggest mistakes people make when it comes to their online presence. She will share why it’s so important to have a rock-solid digital marketing strategy, irrespective of the size of your business, and how you can build a digital marketing strategy without the stress and overwhelm.

If you have a great business and NEVER want to be embarrassed about your online presence, you’ve found the right episode!

About Eleanor Mayrhofer

Eleanor studied at the Academy of Art in San Francisco. She earned her degree in graphic design in the nineties and began her career as a web designer at the epicenter of the web 1.0 wave. She has 20 years of experience working at global digital agencies as a designer, UX practitioner, project manager, and creative director. She’s worked on projects for major companies, including Siemens, BMW, Vodafone, and General Motors. At heart, she’s happiest as a creative solopreneur.

Ten years ago, she gave up her corporate career to turn her side hustle into her full-time gig. Her design landed in some major media publications like Goop, Martha Stewart Weddings, Glamor, and even the New York Times. She is dedicated to helping small business owners and solopreneurs get online. And with this in mind,

In This Episode

[03:37] Eleanor shares her business journey in which she was a formally trained designer.

[05:14] In 2016, Eleanor started her own business after feeling burned out in her job at a big digital agency in Germany.

• [05:24] She wanted to get into e-commerce, so her idea was printable cards and invitations.
• [05:56]She ran the business for three years, and it was a real learning experience for her.
• [06:01] Her work was in the New York Times, Goop, and Martha Stewart Weddings, but she made a ton of mistakes and it led her to do what she’s doing today.
• [06:28] I kind of called that time the desert because I had this baby and I didn’t know what my next move was going to be.
  
  

[06:42] I had always had the idea of starting a little web design shop, but I was very hesitant about having a client-based business.

[07:12] When Eleanor got a surprise tax bill, she then realized that she couldn’t do contracting anymore and started her web design business.

[07:37] Eleanor created a website and she got a client right away.

[08:09] She learned a lot of lessons from her past business that didn’t work that she’s applying to her new business.

• [08:44]  Know who your customer is.
• [08:57]  I really should have focused on branding and design because it was a design-based business for a very specific audience.
• [09:29]  You have to go narrow to find your customer base and get your messages right. And so I sort of ended up trend chasing and just competing with everybody.
• [10:10] Now I’m much more cognizant of ROI on any kind of investment that I make.
• [10:18] I didn’t get help. When I started this business.
  
  

[11:18] Some of the biggest mistakes you see people making today when it comes to their online presence are listed below.

• [11:24] Inconsistency.
• [11:54] Trying to do everything.
  
  

[12:40] What are your messages? What are the messages you’re going to be hammering out over and over again in a million different ways on the channels that you pick?

[14:00] One word that came up frequently in her client feedback was “relief.”

[14:55] The reason why it’s so important to have a rock-solid digital marketing strategy.

[16:45] It’s really about picking something you can stick with that fits you.

[17:54] How do you start to develop the building blocks for your strategy?

[18:36] Voice of customer research, see how people are responding to your offers, and pay attention.

[19:10] SEO is like this huge topic where you really only need to start with some keywords, but SEO is also not for everybody.

[20:35] Eleanor’s strategy on LinkedIn.

[23:25] Eleanor content strategy.

• [23:25] Basically I do have content fillers, so I try to talk about five things and everything really starts. With a long-form blog post which is the source for all of my content. 
• [24:11] I’ll put a poll up that has to do with whatever I’m doing.
• [26:01] I have one giant piece of content that I recycle.
  
  

[28:01] The best tip someone can implement right now to help them level up their digital marketing.

[29:30] The best content is actually from your customers.

Connect with Eleanor

On her Website
On her Instagram
On her LinkedIn

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