Today we will be discussing 5 reasons why the problem you solve matters more than your idea. It is a bit of a controversial topic…and we are going to dive right into it anyway! The customer or user problem you solve is actually more important than the idea itself for your business, product, or service. […]

If you have a product or a service, you may be looking into how you can start marketing it. Or you might be thinking of how to diversify your revenue, build a new product and genuinely create further clarity in your business. This is hard to do without a model to follow. But, before you […]

You might have a business, a product, an idea, or even a hobby. Maybe you’re a creator or an influencer that’s acquired many fans or a strong community along the way. But how can you convert your fans into paying customers? Because if there’s no genuine hot burning need for what you’re selling, there won’t […]

What makes you or your business unique and different? Creating a business is the easy part, but sustaining, making it unique and stand out is the challenge. Once you discover what your secret sauce exactly is, it will make it a thousand times easier to create an offer that converts for your audience. Because when […]