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After our podcast ranked in the top 20 in multiple countries around the world, we knew we could turn it into a business. Wanna know how we did it?
Today, we’re bringing you an exclusive sneak peek into the world of empowerment, education, and inspiration with Téa Angelos, the founder of one of Australia’s most influential communities for women on Instagram – Smart Women Society (SWS).
Téa’s journey with SWS began as a passion project that had been percolating in her mind for years. What started as a spark of inspiration has blossomed into a thriving platform that empowers and educates women in money, career, well-being, and love.
The driving force behind SWS lies in Téa’s dual commitment to education and community. Drawing from her experiences as a student and university tutor, Téa is deeply passionate about simplifying complex topics into engaging, easy-to-follow steps. Her goal? To demystify the daunting aspects of life that seem boring, complicated, or downright scary.
Through SWS, she has built a virtual space that connects women from all walks of life, providing a platform to share victories, face challenges head-on, and support one another.
[03:18] What has been something, someone, or somewhere that has inspired Téa this year?
[04:13] Téa tells us how she came up with this idea for Smart Women’s Society.
[05:30] What year did it all get started for Téa?
[06:12] “I think passion and purpose is absolutely everything in your career.” – Téa
[07:15] Has Instagram reached its peak? Is it even possible these days to build a large community on Instagram?
[09:18] Did Téa rely on organic growth for her 250,000 followers?
[12:56] Is Téa also using TikTok and Pinterest to drive growth?
[15:49] How much does research take in the whole content strategy process?
[16:29] How did Téa build her community of experts for Smart Women Society?
[17:50] Téa takes us through how she developed her game plans.
[21:13] If a business only has 500 to 8,000 followers, is that enough of a pool of people to draw from?
[24:06] When Téa was developing Smart Women Society, did she have a persona she wanted to serve in mind? Has it changed and has it evolved?
[26:41] Did Téa use paid ads for her game plans or her weekly posts as well?
[27:48] Was it always Téa’s plan to build a community so she could bring out products and start to build a business or was it just a natural evolution?
[28:23] What is in store for Smart Women Society?
Described by Forbes as a “visionary on a mission”, Téa is the founder and CEO of Smart Women Society (SWS). Founded in 2020, SWS is on a mission to empower women worldwide to feel in control of their lives and have the knowledge and tools to achieve their goals. SWS is an online education company and women’s community, providing innovative products and tools for women to grow their independence with money, careers, well-being, and love.
Starting as a passion project, SWS’s popularity has since skyrocketed. It now boasts a thriving community of over 400,000 women globally. On TikTok alone, SWS has amassed more than 250,000 followers and leverages social media to drive an active community of next-generation women sharing stories, motivation, and actionable ideas.
Téa has always had an entrepreneurial mindset, running her digital marketing agency from 18, which still runs successfully today. Her time at global consulting Firm EY as a management consultant cemented her desire to become an entrepreneur with exposure to how leading businesses are created and run.
Téa is a passionate advocate for women and has been featured as a speaker on top-rating podcasts and in multiple media publications around the world providing her practical ideas and tips for women to build their confidence. She is also the author of ‘Smart Moves’, published by Wiley Global. Now available in all major bookstores globally and online via Booktopia and Amazon.
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