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What are the marketing “non-negotiables” to increase sales in your business?
This week on the podcast we have an expert masterclass with Christine Lieu! She is the mastermind behind the Brand Party Podcast. Christine is a graphic designer who helps purpose-driven businesses create a cohesive branding web design and social media content strategy to increase impact and sales.
Today, Christine will define and explain a marketing ecosystem and the fundamentals of building one. She will also give us amazing tips about the absolute “non-negotiables” you need to set up in order to increase your sales in your business.
No matter if you’re exploring the world of entrepreneurship, or if you’re already in the thick of your entrepreneurial journey, then this episode is perfect for you to set up your marketing foundations and prepare your business for success.
[01:07] Introducing Christine Lieu, Graphic Designer and Host of the Brand Party podcast.
[03:41] Christine describes the ‘marketing ecosystem’ and why we need one to build purpose and intention.
[06:43] “I’m a really firm believer that you don’t need to be everywhere. We’re talking to everyone to create that version of success that you envision for yourself and business.”
[07:23] Why building a community is an integral part of really cultivating your marketing ecosystem.
[11:45] What sales funnel automation has really worked well for Christine?
[13:13] The way Christine honed her brand.
[15:22] How do you know if your marketing efforts are actually converting to sales?
[18:15] Where is Christine getting the most sales leads? The channels that are working great for you right now.
[19:25] Are there any growth channels right now apart from Instagram?
[22:10] The top five biggest lessons Christine has learned when it comes to a marketing funnel.
[27:47] “If you are experiencing a dry spell in your business, know that it’s temporary and that there are things that you can do to be proactive about getting yourself out of that season.” Christine explains the marketing “non-negotiables” to increase sales in your business.
[28:08] Ways that our life changes and mindset reflect on our marketing ecosystems.
[29:12] The importance of having a consistent sales activity to conduct on a regular basis.
[29:38] Spending time experimenting with different platforms.
[30:14] How Christine qualifies her sales leads through follow-ups and being caring through the process.
The celebration continues! Get instant access to the Afterparty: a weekly newsletter series that gives you your all-access pass to design and marketing tips to cross the waiting line. You. Me. Design. And Dancing.
Grab the guide that has helped business owners alike determine what’s most important when you’re just starting to build a brand so you can continue on with what you do best.
Join the Brand Party Challenge!
It’s a 5-day online challenge for purpose-driven businesses who are ready to stop being inconsistent and finally build the brand they’re so deserving of! Get access to a branding expert at your fingertips as you discover your core values, colour palette, and font pairing to attract quality leads and sales.
As the host of the Brand Party Podcast Christine delivers honest and to-the-point advice that you can implement right away in your entrepreneurial journey. Her podcast made it to the top 10 in the Canada design lists and made the newer noteworthy list on Apple podcasts. Within her business, CL Designs, she’s helped bootstrap startups, household brands, and pretty much everyone in between. She’s a top marketer and mastermind that has taught which marketing “non-negotiables” are needed to increase sales in your business.
When she’s not climbing mountains around the world, she’s been featured on Yahoo! News’s Top 10 Graphic Designers list to watch out for in 2021, and has had the honor of being a top finalist in Canada’s SME National Business Awards for Young Entrepreneur of the Year in 2021.
GrowGetters Club is a perfect blend of everything you need to launch your side hustle or scale your business in no time. Get exclusive access to expert lead masterclasses and events, covering the hottest future skills topics so you stay on top of your game. And the best part of all, you’ll be part of a growing movement of women who are taking active steps to future-proof themselves and encourage each other to thrive. Come and join the waitlist for Growgetters Club, Click here to sign up!
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