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In the world of business, there are few experts who possess the knowledge and experience to truly transform struggling enterprises into thriving success stories. Our guest today, Ruth King, the esteemed president of Business Ventures Corporation, is one such individual who has dedicated nearly four decades to helping businesses flourish. Known as “The Profitability Master,” Ruth has become a beacon of wisdom for fledgling startups and established companies alike.
While Ruth’s impact was undeniable, she realized that the traditional methods of reaching and assisting businesspeople were no longer sufficient. After spending 12 years on the road, she sought a more effective way to impart her knowledge. In 1998, she embarked on a new frontier, online training. Ruth became an early adopter of internet-based education, leveraging the power of the web to connect with and educate entrepreneurs.
In 2002, she launched her own television-like broadcasting channel, pioneering a unique platform for delivering business insights and strategies. By combining her vast expertise with the engaging power of visual media, she revolutionized how entrepreneurs could access valuable information and guidance.
Amidst her remarkable accomplishments, Ruth is also an acclaimed author. Her #1 bestselling book, “Profit or Wealth? Simple Rules for Sustainable Business Growth,” has become a go-to resource for entrepreneurs seeking to navigate the complex terrain of profitability and long-term success.
It is with great anticipation that we welcome Ruth King as our esteemed guest on Growgetters. She shares her invaluable insights, anecdotes, and strategies that have propelled countless businesses to new heights. Join us as we delve into the mind of “The Profitability Master” and uncover the secrets to sustainable business growth.
[02:50] Ruth describes the difference between revenue profit and wealth.
[05:34] Does the wealth equation include people who have accumulated a big audience and are not monetizing them right now?
[06:16] Revenue, profit, wealth: what’s the most important one that a small business owner in particular should focus on?
[07:23] How can we increase our profit and increase our revenue?
[10:27] Why is it that investors who invest in startups are really looking for scalability and growth of their user or customer base?
[12:49] What are some of these common mistakes that Ruth sees?
[15:24] What are some things that solo business owners or small business owners can do to mitigate some of the things that are out of their control?
[18:34] Does Ruth know of any trends that business owners really need to keep an eye on and maybe stay one step ahead on?
[21:22] Two experiments Ruth has given our listeners to try out.
Ruth King is well known as “The Profitability Master.” She is passionate about helping small business owners get profitable and stay profitable.
Ruth is a serial entrepreneur having owned 8 businesses in the past 37+ years. One of her businesses, Business Ventures Corporation, began operations in 1981. Through Business Ventures, she coaches, trains, and helps contractors and others achieve the business growth and goals they want to achieve.
Ruth is especially proud of one HVAC contractor. When they started working together, the contractor was generating $750,000 in annual revenues. Less than 10 years later, the contractor was generating ten million dollars in annual revenues with massive profits. Just a few years later, her client sold his business for nine million dollars in cash!
Ruth has a knack for helping business owners truly understand financials, and then apply their knowledge to fuel massive growth, income and profits.
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