No matter what stage your business or career is at, creating a successful brand is essential to building your audience and standing out in the market for all the right reasons. So, how can you be a thought leader in your industry?
In today’s episode, Belinda Wall answers all our questions about personal branding and thought leadership. What are the elements or characteristics of a standout brand? What are the key differences or behaviors between your personal brand and your business brand? How much should we share on a personal brand level? What are the biggest brand trends of 2022 that you need to know about?
Tune in to learn from brand expert Belinda Wall.
In This Episode
[03:20] First, Belinda shares the five characteristics of a standout brand.
[03:30] Learn how to differentiate your brand.
[04:31] The value of building trust with an audience.
[05:14] Being clear in your messaging and why it’s important.
[07:23] The worst thing we can do as brands.
[07:43] Offer excellent experiences to your audience.
[08:25] Know your purpose within your brand.
[11:40] Staying consistent, but also putting quality over quantity.
[15:13] Belinda’s advice for new brands.
[21:07] Why do people now want to know the backstory? They want to know what they’re buying into, what values your brand has, and what your brand stands for.
[24:00] Do you need a solid personal brand to support your business?
[26:58] When a brand is too inextricably linked to its founder, it can potentially pose issues when you want to leave the business in the future.
[36:55] Pick your battles in the context of your industry.
[39:36] You can’t commit all your energy and resources to developing an exceptional product and fall short of the experience. That’s how you’ll fail.
[41:23] In this post-COVID world, people are more discerning than ever before. They want to know everything before they buy.
Belinda Wall is an experienced communication and brand marketing professional who loves working with clients on their journey from ‘business to brand’. Her expertise spans internal and external marketing-communications channels; both locally and in key global markets.
With specialist expertise in brand articulation and thought leadership, Belinda supports businesses of all sizes. She’s also pleased to work with individuals on personal brand distillation, strategy, and management; either via executive 1-on-1 engagements or facilitated group workshops.
In recent years she had the privilege of working with, and on, leading brands operating in vast industries. Highlights include 2XU, PwC Australia, Honan Insurance Group, Cbus Super Australia, Lendlease, Bunnings, Telstra, CSL, Maxme, EnrolNow, and Umps Health.
Connect With Belinda
On her Website
On her LinkedIn
On her Instagram
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