Generation Z is, without a doubt, one of the most elusive and fascinating generations of our time. Many of us have family members or friends belonging to this cohort of young individuals, and their impact on society and marketing has been nothing short of remarkable. 

In today’s episode, we will embark on an exciting journey through the dynamic world of marketing and Generation Z’s influence on it. Our guest is Tyneal Alexander from Ritual Consulting. She has taken some time off from her maternity leave to tell us about the real change that Generation Z is making, and they’re making change for good. And she’ll also talk about how brands should show up and market themselves to this generation.

Join us as we explore the profound transformations and innovative strategies brought about by this generation, and how they’ve reshaped the marketing landscape. Get ready for an insightful conversation into the ever-evolving world of marketing and the powerful influence of Generation Z.

In this Episode

[03:52] Tyneal talks about her many years of experience in senior marketing positions to founding Ritual Consulting.

[05:25] Generation Z is making a positive change towards how we should view younger generations.

[08:56] Who is Generation Z?

[11:10] “They want brands to be a representation of their values, their expectations of themselves and their peers.” – Tyneal

[14:43] It’s beyond diversity, it goes across gender and also orientation.

[17:48] How influencer marketing is a really powerful way to build your brand and business.

[19:52] Marketing “needs to be a lot more authentic, a lot more genuine, a lot more relaxed and relatable.” – Tyneal

[20:25] Make sure to keep in mind the audience’s mobile experience along with social media usage.

[25:06] The shift with how big retailers market to Generation Z.

[27:36] Getting to know your audience and going to that next deeper level without being sales-only oriented.

[31:25] Get to know your demographics and your customer persona.

[36:55] The messaging strategy and the messaging layers.

[42:08] Is being “woke” a trend that is happening across the board to previous generations?

About Tyneal Alexander

Tyneal Alexander is a passionate and customer-focused marketing professional with 15 years of experience in marketing and communications. 

Commercially driven with a demonstrated history of developing omni-channel marketing strategies and integrated campaigns to produce meaningful business results. Strong focus on digital, customer lifecycle marketing, and brand management.

Connect with Tyneal Alexander

On Website

On Instagram

On Facebook

On LinkedIn

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