Today we’re going to discuss the topic from idea to reality, which is the critical step that most founders miss in building a successful business. This subject is critical to the success of any idea or digital product from any small or large business. That topic is experimentation. As entrepreneurs, we often have big ideas and a desire to implement them quickly. 

But after many failed attempts fumbling around trying to figure it out on our own, we realize that it’s imperative to take a step back and consider experimenting and testing your concept out before fully implementing it. Embracing experimentation will allow you to easily test your ideas and gather valuable insights before making significant investments of time, money, and precious resources.

How does one start to experiment?

The key to successful experimentation is to approach it with a scientific mindset. Design a clear experiment, define your objectives, set a measurable outcome, and analyze your results. This will help you make informed decisions about whether to move forward with your idea or pivot in a different direction.

Another important aspect of experimentation is to test only one idea at a time. Testing too many at once can make it challenging to determine in science-speak which variables are having the greatest impact, making it harder to draw meaningful conclusions from your results. 

Valuable aspects of experimentation in business

​​Not only does experimentation provide a safer way to validate ideas, but it also helps to minimize the risk of failure. 

Experimentation can also lead to unexpected results that could positively impact your business in ways you never imagined. It’s a way to break out of the box and come up with innovative solutions to the challenges you face. 

Furthermore, it’s a mindset and a practice process. We encourage you to set up your own tests, embrace the experimentation process, and watch your business grow and succeed. 

And finally, be prepared to adapt and pivot based on the results of your experimentation.

Experimentation is one of the most critical aspects of running a successful business. It allows you to validate your ideas and minimize your risk of failure.

Please join our free GrowGetters Lab community on Discord where we share and help you track your experiments to help grow your biz! Don’t forget to sign up for our weekly GrowGetters Growth Hacks Newsletter which is jam-packed with tools, hacks, methods, and models to help you grow and scale your business or product.