It’s not every day that you come across someone like Jess Williamson. At the age of 22, she fearlessly founded Ete, a Perth-based swimwear label designed for the feminine adventurer. The brand’s success was extraordinary, catapulting Jess onto the global stage with an invitation to showcase Ete at New York Fashion Week just one week after its launch. 

Since then, Jess has not only grown Ete into a thriving business with over 58,000 social media followers and customers in 46 countries but has also diversified her entrepreneurial portfolio. As the founder of Somewear Elsewhere, a travel influencer agency, Jess connects top influencers with brands, resorts, and destinations, leveraging her digital marketing and branding expertise.

In this episode, Jess shares her experiences, offering a masterclass for women in business looking to amplify their online presence and collaborate with influencers. 

Whether you’re a seasoned professional crushing it in your career, a super side gigger, or a fabulous female founder, this podcast is tailor-made for you.

In this Episode

[03:06] What are the sources of inspiration for Jess that have left a significant impact on her career?

[04:27] Jess shares what it was like presenting her collection at New York Fashion Week.

[09:12] Jess talks about the upward trajectory of Ete Swimwear since its launch.

[18:57] The unexpected categories where influencer marketing has proven very effective.

[20:07] The most successful approaches Jess employed in utilising influencer marketing for her brands, businesses, or her client’s brands and businesses.

[22:19] Jess talks about having several elements in place before investing heavily in advanced influencer marketing strategies. 

[23:40] The most common mistake brands make regarding their influencer content.

[27:42] “I think just the first step is making sure that your brand is appealing to influencers.” – Jess

[31:43] Jess shares a notable success story in influencer marketing and outlines the key elements that contributed to its success.

[34:21] What stood out to Jess while checking out the GrowGetters’ Instagram page?

About Jess Williamson

Jess Williamson is a Business & Mindset Mentor, Podcaster, Author, TEDx Speaker & 5x Entrepreneur. 

Jess’s diverse experience has not only made her a seasoned entrepreneur but also an insightful mentor and speaker.

She is the proud host of the Jess Williamson Podcast, where she shares her knowledge, insights, and interviews with influential personalities. Her ability to articulate the intricacies of mindset, shadow work, marketing, and buyer psychology has made her a sought-after mentor.

Recognized by prestigious organisations, Jess has been a finalist in the Western Australia 2017 Telstra Business Women’s Awards, a Westpac Business of Tomorrow 2018 winner, and a WA finalist. Her remarkable journey has been featured in Forbes and on Channel Nine Australia, solidifying her status as a highly regarded businesswoman of influence.

With a passion for empowering women, Jess utilises her 7+ years of experience to help remarkable women scale their businesses and undergo life-changing transformations. Her approach recognizes that success is not one-size-fits-all, and she strives to unlock the unique potential in each of her clients.

Connect with Jess Williamson

On Website

On Ete Swimwear

On Somewear Elsewhere

On Podcast

On LinkedIn

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