Today, we are hosting a super-useful, practical, and highly relevant masterclass with Aussie business babe, Chelsea Berman!

Chelsea is the brains behind Blossom Media, a social media marketing company that specialises in building go-to brands and cultivating vibrant online communities. Chelsea’s expertise lies in crafting social media strategies that actually work and won’t consume your entire life.

With her strong social media marketing experience, Chelsea has a knack for elevating e-commerce businesses to new heights through the magic of social media. What sets her apart is that she’s a young millennial who has grown up immersed in the world of social media, bringing real-time, cutting-edge insights to the table.

We’re thrilled to have Chelsea on the Growgetters podcast, sharing the 411 on all things Facebook and Instagram advertising. Whether you’re just starting or contemplating the Facebook ads journey, this episode is tailor-made for you.

In this Episode

[05:28] How did Chelsea’s journey as a country music star in Australia lead her from the stage to the successful Blossom Media?

[07:38] “I always recommend people grow their audiences a bit first before they go into that paid advertising space” – Chelsea

[08:58] What’s the magic number for achieving results in social media paid advertising?

[10:37] If a company decides to step into paid advertising, what steps should be taken to kickstart a campaign on Facebook?

[12:48] Does the strategy differ when it comes to Instagram or is the approach similar to that of Facebook?

[13:35] How often should one run a campaign to maximise growth and reach?

[14:34] What financial commitment should we be looking at for a sustained advertising campaign?

[16:04] What kind of resources do we need to gather, and how do we determine the right amount for a campaign?

[17:47] Can tech-savvy people navigate setting up and managing a campaign themselves, or is hiring an expert the way to go?

[19:04] Does Chelsea have any training recommendations for those looking to use advertising for their business?

[19:49] Have there been recent changes affecting algorithms and advertising, and how do you navigate them?

[21:28] From Chelsea’s experience, what elements contribute to a successful campaign?

[23:26] Chelsea highlights brands that have mastered the art of running campaigns exceptionally well.

[25:05] Top resources, tools, and tips for those eager to explore social media marketing.

About Chelsea Berman 

Chelsea Berman is the Founder of Blossom Media. Chelsea’s journey went from being a 20-year-old university dropout with no entrepreneurial experience to building a blossoming business in the space of 2 years. Chelsea specialises in social media marketing for eCommerce businesses. She supports them to build go-to brands and create online communities with social media strategies that work and don’t take over your life!

From turning a modest 1000 followers into a staggering 100,000 through strategic Facebook advertising to instilling confidence in her clients to navigate the social media landscape, Chelsea’s results speak for themselves. She’s a wealth of knowledge when it comes to organic and paid social media content and how to go about creating content minus the stress, overwhelm, and difficulty. 

Connect with Chelsea Berman

On Website

On Facebook

On Instagram

On YouTube

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